Hiring a Social Media Manager that’s just starting out can be tempting. You can always find someone who is eager to learn for a fraction of the price than someone who’s been at this a while, but is it worth it?
The answer is, it depends.
Everyone has to start somewhere, but you have to decide if your business is in a place where you can absorb the cost someone else’s learning curve. Sometimes we can and sometimes we can’t.
When I started out as a Social Media Manager it took me longer to nail a brand’s voice, find the right audience, and the quality of my posts definitely weren’t as good as they are now.
There’s a HUGE difference between writing content for your own platforms and writing content for somebody else.
What you want to say isn’t intuitive anymore, and you have to know how to draw your client’s voice out of them and then recreate it. It’s not impossible but it’s definitely a learned skill that takes time.
Was that OK with my clients? Sure, most of them were more than OK with this, but there were a few that expected $2000/month quality on a $400/month budget. Those collaborations ended up being disasters because their expectations didn’t line up with what I was offering.
If they’ve never run any pages before they won’t have any idea how much time and expertise it will take to create good content for your platforms.
This is true in any industry, you have to do something for a while to get a feel for how long it takes and charge appropriately. The added hours learning how to do something new combined with a newbie’s lower prices often means they might not make any money when compared to the amount of time they put into it. This can lead to frustration on their part and yours.
In summary, hiring a Social Media Manager who is just starting out can be a great option for your business if you’re on a budget, are willing and able to absorb the cost of their learning curve, and have time to provide a little more guidance than someone who is a seasoned professional.
However if you’re looking for someone who can take the reigns so you can focus on more pertinent tasks in your business, I’d suggest hiring a seasoned pro. If that’s not a possibility for you financially, just pick one platform that you want to do really well and hire it out to someone with experience. That way you’ll get more bang for your buck than trying to get them all up and running at the same time. Once you get that one social platform rocking grab a second platform and hire it out. Then a third.
In the end, the key is to do what’s right for you and your business.
What about you? Have you had success working with a Social Media Manager that’s just starting out, or do you prefer to work with seasoned pros? Let me know in the comments! And if you want to connect with other like minded women in business, don’t forget to join our community, Christian Women Who Lead!
Angela J Herrington is founder of Broken Beautiful BOLD online women’s ministry and Life and Leadership Coach for Christian Women.
In addition to operating a successful boutique social media agency, she teaches women how to recognize, cultivate, and unleash their God given leadership ability. She holds a BA from Indiana Wesleyan and a Masters in Leadership from Wesley Seminary. Her graduate research project focused on leadership development and opportunities for Gen X women in the US church.
Angela is a Lark’s Song Certified Life Coach who reaches hundreds of thousands of women in 40+ countries each month on Facebook, IG, Twitter, Pinterest and two blogs. She is Director of Communications for Wesleyan Holiness Women Clergy, a women led organization dedicated to engaging, empowering, and equipping women to lead in the church.
She is the host of the soon to be launched God Sized Calling Podcast and has also been published in Hope for Women and HOPE is Now magazines.
Angela is a also wife, mom to 6, and proud resident of Marion, Indiana with her family when they’re not traveling the US in their RV.