Collaborating with other businesses in your niche is a great way to get exposure for your ministry, network with people with a similar mission, and reach an audience you might not otherwise reach. Pitching companies for collaboration can be beneficial to your ministry, but there is definitely a right (and wrong) way to do this!
I’ve learned a lot over the years about how to properly approach pitching brands to collaborate with, and I hope these tips I’m about to share with you will help make the pitching process run smoother!
1. Do Your Research
The most important thing you can do before pitching a company or brand is to research who you want to collaborate with and make sure you will be a good fit for each other. It’s pointless (for everyone involved) to spend hours on a collaboration if you’re approaching brands that don’t compliment or align with your own, because chances are high that you’ll be speaking to an audience that isn’t remotely interested in what you have to offer. When finding businesses to work with, ask yourself: Will the branding, personality, and energy of my product or service I’m pitching align with this person’s branding? Will the problem I’m helping to solve apply to this company’s audience? These questions will help you weed out potential brands that may not be a good fit so you can focus all of your efforts on pitching companies that align with your vision.
2. Be Concise
Once you’ve identified which companies or brands would be a good fit, it’s time to craft your pitch! During this process it’s important to keep your communication as simple and direct as possible. Communication is key to running a business and partnerships well, so concise statements and clearly stating what you are asking for will help here. Including specifics like timelines, exactly what you’re offering and what you’d like in return, as well as any other details you think may be important to your partnership will go a long way in fostering a thriving business relationship with the companies you want to collaborate with.
3. Provide Proof
They say the proof is in the pudding, and that’s exactly what companies are looking for when being asked to collaborate with! Be sure to include links to examples of work, a resume, a list of conferences you’ve spoken at, the size of your email list or your audience reach on social media, anything that will reassure whomever you want to work with that you are a professional and that you can deliver on whatever you’re asking them for. If you are just starting out, don’t be intimidated by this step! You don’t need a big long list of accolades, just start with what you have and showcase your work in a professional manner.
4. Follow Up
The fortune is in the follow up, and this is definitely true when pitching companies and brands for collaborations! Don’t be discouraged if you don’t hear back from brands right away, or if you get a “no” after the first contact. Just keep following up in a professional and concise manner, ask for feedback on those “no’s” so you can refine your pitching skills, and be persistent! Being consistent and persistent is the key.
Were these tips helpful to you at all? Is there anything you would add to this list? Let me know in the comments! If you’re looking for more tips on running a faith-centered business, don’t forget to join our free community of over six thousand women, Christian Women Who Lead!
Angela J Herrington is founder of Broken Beautiful BOLD online women’s ministry and Life and Leadership Coach for Christian Women.
In addition to operating a successful boutique social media agency, she teaches women how to recognize, cultivate, and unleash their God given leadership ability. She holds a BA from Indiana Wesleyan and a Masters in Leadership from Wesley Seminary. Her graduate research project focused on leadership development and opportunities for Gen X women in the US church.
Angela is a Lark’s Song Certified Life Coach who reaches hundreds of thousands of women in 40+ countries each month on Facebook, IG, Twitter, Pinterest and two blogs. She is Director of Communications for Wesleyan Holiness Women Clergy, a women led organization dedicated to engaging, empowering, and equipping women to lead in the church.
She is the host of the soon to be launched God Sized Calling Podcast and has also been published in Hope for Women and HOPE is Now magazines.
Angela is a also wife, mom to 6, and proud resident of Marion, Indiana with her family when they’re not traveling the US in their RV.