Do you struggle with knowing how to market yourself as a Christian Life Coach?
As a coach myself, I get asked this question a lot. Many Christian life coaches struggle with their audience seeing Christian coaching as counseling that should be free as if they were talking to a godly mentor or pastor, and want to know how to market themselves in a way that clearly identifies the service they offer and how the value they add is worth what they’re charging.
Clearly expressing the value you offer can be an obstacle for sure! But for as many people out there that have a problem with your prices, there are also lots of people who are willing to pay for your services if you present it in a way that clearly expresses the value you bring. Here are a few tips that I hope will help you market yourself as a Christian Life Coach and start charging what you’re worth!
1. Emphasize the transformation.
There is always a transformation that happens when you work with a coach. Your sales pages, bio, and social media content should help people see what that transformation feels like and why they want it. Do you help Christian Women deepen their faith so they can more clearly hear The Holy Spirit? Do you help Christian entrepreneurs weave their faith into their business? When you speak honestly, wisely, and clearly about how your coaching can change people’s lives, your potential clients will not question the value you bring to the table!
2. Add value…then add some more value.
When marketing your business, the last thing you want to do is make every post or conversation about asking for the sale! People can see right through that and we end up looking like an infomercial. Instead think about what kind of value you can give your potential clients. Are there some tips or encouragement you can offer your audience that will showcase how you can help them? Freely provide value, then sprinkle in what you do when appropriate.
3. Know your worth, and focus on the people that get you.
No matter what you do, there will always be people that just don’t get what you do and why they would pay you for your services. Although this can be frustrating, it’s important to just move right on past those people and focus on the ones that truly get what you’re doing. God calls many of us to minister to people through coaching and charging a reasonable rate allows you to serve God and cover your basic expenses. Know and charge your worth, love on the people that see value in your services, and don’t worry about the rest.
Is there anything you would add to this list? I’d love to know in the comments! And don’t forget to join our community filled with other Christian coaches and leaders, Christian Women Who Lead!
Christian Life and Leadership Coach , Angela J Herrington, loves helping women find freedom and fulfillment in their God given calling. She teaches women how to recognize, cultivate, and unleash their God given leadership ability. A true Gen Xer-Angela loves thinking outside the box, combining things that are seemingly unrelated, and helping women create a unique life that perfectly suits their soul.
With 8 years of life, business, social media, and leadership coaching under her belt Angela a dynamic speaker and writer who creates enormous value for her audiences. She is known for crushing complex topics down to bite sized pieces and sending her audience home with actionable steps to apply their learning.
Angela is a Lark’s Song Certified Life Coach who reaches hundreds of thousands of women in 40+ countries each month on Facebook, Twitter, Pinterest and two blogs.
As the founder of Broken Beautiful BOLD Women’s Ministry, AngelaJHerrington.com, Christian Women Who Lead, The Calling Course, The Impact Incubator, and the XGen Christian Women’s Leadership Project, Angela receives rave reviews at women’s ministry events, writer’s conferences, and small business workshops.
Angela, her husband, and five children live in her home state of Indiana. Angela has served on the Board of Directors for Christian Coaches International, as Vice Chair of the Carey Services Board of Directors, and held multiple positions in her local church, scouting organizations, and schools.
She holds a BA in Biblical Studies from Indiana Wesleyan and a Master’s in Leadership from Wesley Seminary. Angela’s short story “The Turkey Trail“ was published in the collection Naturally Yours: Stories About Indiana’s State Parks and Reservoirs. She has been published in Hope for Women and HOPE is Now magazines.