Do you struggle with knowing how to market yourself as a Christian Life Coach?
As a coach myself, I get asked this question a lot. Many Christian life coaches struggle with their audience seeing Christian coaching as counseling that should be free as if they were talking to a godly mentor or pastor, and want to know how to market themselves in a way that clearly identifies the service they offer and how the value they add is worth what they’re charging.
Clearly expressing the value you offer can be an obstacle for sure! But for as many people out there that have a problem with your prices, there are also lots of people who are willing to pay for your services if you present it in a way that clearly expresses the value you bring. Here are a few tips that I hope will help you market yourself as a Christian Life Coach and start charging what you’re worth!
1. Emphasize the transformation.
There is always a transformation that happens when you work with a coach. Your sales pages, bio, and social media content should help people see what that transformation feels like and why they want it. Do you help Christian Women deepen their faith so they can more clearly hear The Holy Spirit? Do you help Christian entrepreneurs weave their faith into their business? When you speak honestly, wisely, and clearly about how your coaching can change people’s lives, your potential clients will not question the value you bring to the table!
2. Add value…then add some more value.
When marketing your business, the last thing you want to do is make every post or conversation about asking for the sale! People can see right through that and we end up looking like an infomercial. Instead think about what kind of value you can give your potential clients. Are there some tips or encouragement you can offer your audience that will showcase how you can help them? Freely provide value, then sprinkle in what you do when appropriate.
3. Know your worth, and focus on the people that get you.
No matter what you do, there will always be people that just don’t get what you do and why they would pay you for your services. Although this can be frustrating, it’s important to just move right on past those people and focus on the ones that truly get what you’re doing. God calls many of us to minister to people through coaching and charging a reasonable rate allows you to serve God and cover your basic expenses. Know and charge your worth, love on the people that see value in your services, and don’t worry about the rest.
Is there anything you would add to this list? I’d love to know in the comments! And don’t forget to join our community filled with other Christian coaches and leaders, Christian Women Who Lead!
Angela J Herrington is founder of Broken Beautiful BOLD online women’s ministry and Life and Leadership Coach for Christian Women.
In addition to operating a successful boutique social media agency, she teaches women how to recognize, cultivate, and unleash their God given leadership ability. She holds a BA from Indiana Wesleyan and a Masters in Leadership from Wesley Seminary. Her graduate research project focused on leadership development and opportunities for Gen X women in the US church.
Angela is a Lark’s Song Certified Life Coach who reaches hundreds of thousands of women in 40+ countries each month on Facebook, IG, Twitter, Pinterest and two blogs. She is Director of Communications for Wesleyan Holiness Women Clergy, a women led organization dedicated to engaging, empowering, and equipping women to lead in the church.
She is the host of the soon to be launched God Sized Calling Podcast and has also been published in Hope for Women and HOPE is Now magazines.
Angela is a also wife, mom to 6, and proud resident of Marion, Indiana with her family when they’re not traveling the US in their RV.